Communicating Innovations Effectively


Like all other inventors, I often get pre-occupied with the technical engineering and architectural details of the solution of a problem. These details sometimes would eventually be evolved into an invention, captured as a patent filed and/or a publication being published. Once these technological details have been thought through over and over again, they form a  crystal clear mental picture in my head. Knowing that this may never have been done before, it drives an euphoric thrill in me. Because these details become so obvious to me, it locks me into a mental state that I want to share it with anyone who cares to listen, especially those who have the capacity to help to further its adoption, as if everyone should be able to grasp it easily.

It took me a while to be awaken to the most deadly blind spot of all inventors: when I get myself to such a mental state of clarity of any invented solution and appreciate of its coolness and its novelty, a common mistake of all inventors, myself included, is to become locked-in our own chains of thoughts and lost the perspective of seeing it from the outside. As a result, inventors communicate our innovations in a manner that others, who are not trained in the field and/or have not gone through the thinking process, could not possibly relate or understand, let alone appreciate the coolness of its advancement.

Effective communication of our inventions is critical for technology adoption.

I  think most inventors can relate to this hurdle.

This four minutes TED talk on “Talk Nerdy To Me” by Melissa Marshall addresses how to get out of that inventors’ locked state and to communicate our innovation effectively. It helps me a lot. Hope this helps other innovators as well.